Image via WikipediaBy Annabelle A Randles

Eco fashion is often believed to be plain, earthy and unattractive. Nothing could be further from the truth as very talented designers are working with innovative materials to create some great and trendy clothes.

What makes eco fashion different from conventional clothes is not their style but the fabrics it uses and the way it is manufactured. In a world of fast, cheap and disposable clothes, eco fashion brings us clothing made from eco textiles under fair trading practices.

Eco Textiles

Eco fashion uses eco textiles such as organic cotton or bamboo. Those fibres are kinder to the environment as they are grown without pesticides and insecticides.

Organic Cotton

Often known as the natural fibre, conventional cotton uses around 9% of the world’s agrochemical pesticides, about 20% of the world’s insecticides and 8% of the world’s chemical fertilizers.

This is because cotton flowers are very prone to attacks from insects which has led conventional cotton growers to using those very high levels of chemicals as well as using GM cotton seeds.

A typical conventional cotton t-shirt uses about 150 grams of acutely toxic pesticides and insecticides.

The high levels of chemicals have disastrous effects on farmers health (such as cancer) and pollute the environment while affecting biodiversity. Chemicals can also enter the food chain as cotton bi-products such as cotton seed oil are used in many processed food.

Organic Cotton is grown without the use of pesticides and insecticides that plagued conventional cotton production.

While yields of organic cotton are generally lower than conventional cotton, organic cotton farmers do not have to buy expensive chemicals or GM crops.

Organic farming helps preserve biodiversity while sustaining a healthy environment for humans.

Bamboo

Bamboo fabric has become increasingly popular over the past decade.

Sustainable and versatile, bamboo is the fastest growing plant on earth and requires no pesticides or fertilizers. It requires little water and can grow in many different climates and terrains.

Bamboo fabric is incredibly soft and has a natural breathability keeps you comfortable and dry for longer. It is also highly absorbent (making it the perfect fabric for bath products such as towel and bathmats). Highly breathable with great thermo control properties it is ideal for sportswear.

Eco fashion is a great choice for people with sensitive skins as eco textiles tend to benefit people with sensitive skins such as babies, children, people prone to allergies, eczema and psoriasis.

Upcycled Fabrics

Eco fashion also uses upcycled materials such as wood, plastics or leftover fabrics to transform waste into clothes. By minimising waste, upycled fabrics have a lesser impact on the environment.

Tencel and Lenpur fabrics are made from wood. The wood pulp is turn into cellulose and then onto a soft and silky fibre. Tencel and Lenpur can be used on their on or blended with other fabrics.

Plastic Bottles can be recycled into fleece material which tends to be soft, lightweight, warm and comfortable.

Fabrics leftovers are also used to create new clothes and minimize waste

Fairer Manufacturing

But eco fashion does not only benefit the environment and our health. With fair trading practices it enables disadvantaged communities to earn a decent living far away from sweatshops that plagues conventional fashion. Different schemes/certifications exist around the world to ensure a fairer deal and that no child labour is used.

Two-thirds of this cotton is produced in the developing world where it is often subsidised creating unfair trading conditions. World prices on cotton are unstable and falling prices affect poorer farmers who strive to survive.

The Fairtrade Foundation provides a certification for cotton which support the world’s poorest cotton farmers ensuring they have been paid a fair price for their crop. It is not the finished fabric or item of clothing but cotton itself which is Fairtrade certified. Others such as Transfair certify both ends of the supply chain: farms and factories.

Eco fashion is fashion with a conscience. So if you care about the environment, fair trade and animal rights, then it is time to become an eco fashion victim.

Annabelle Randles is the founder of By Nature an online retailer based in London, UK specialising in organic and ethical products. http://www.bynature.co.uk

By Nature eco fashion collection can be found at http://www.bynature.co.uk/eco-fashion/

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Image via WikipediaBy Joan S Rasch

Shoppers don’t always know what is meant by fair trade. Yet retailers who carry these products are learning that people are quickly becoming informed. And, as this knowledge grows, so does the market. Still, many are left wondering exactly what fair trade is and why it is important to support it.

This article provides a quick synopsis of the concept and the reality of fair trade. Put simply, it is at once a social movement and a market-based method to help producers of goods in developing countries gain more favorable trading conditions. Sustainability is the goal, not simply to make money.

The certification process is an essential component. Producers must meet certain standards. For example, workers, farmers, whoever is engaged in the production of the product must receive payment of a higher price as well as receive decent, sustainable work conditions.

In effect, the goal of fair trade is to positively affect the lives of producers of labor and goods, and therefore attain higher social and environmental standards for these individuals and communities.

If the products carried by a retailer carry an official Fair Trade logo these products have met certain vital criteria. For starters, the standards dictate that employees must receive livable wages and these they must be able to join unions and bargain as a group – collectively.

Forced or child labor is not allowed, obviously. Moreover, specific fair trade standards require that a joint body is set up with representation from both management and workers. This collective body decides on how premiums will be spent to the benefit of employees.

In order for a producer to achieve certification the workers involved in the production of the product must be compensated fairly and their working conditions must offer them a good way to support themselves. Moreover, progressive methods need to be integral to the production process – progress needs to occur over time that impacts the workers positively.

Clearly there are many facets to the story behind these products. As consumers, it is vital that we learn to ask questions about where the products we use come from. We need to seek out such stories and choose to use our purchasing power consciously if we intend to help make a positive change in the world through our shopping decisions.

Fair trade products include clothing, coffee, produce, and an ever-increasing variety of other options. So, the next time you are out shopping, perhaps you can inquire whether these options are offered. You can truly impact other people’s lives positively if you take the time to care.

Joan Rasch enjoys writing articles for businesses who are interested in wholesale fair trade products, scarves, bags, wholesale jewelry and clothing. Fair trade products are a result of an organized social movement and market based approach that strives to assist people in developing countries improve trading conditions and promote sustainability.

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Cover of The KinksBy Jade Jennison

The 1960s introduced a complete new variety of youths to Britain and shook the world for years to come. These youths brought mass media coverage and called themselves ‘mods’ coming from the word ‘modernists’.

It was neither a fashion style nor a music genre but a lifestyle. This group of people were the first youths that did not have to go out to work since the World War began so spent their extra money on stylish clothes and general entertainment.

This rebellious stage was for the typical working-class youngster who would prefer to spend their money on clothes; vinyls and alcohol fuelled events rather than food. Although these people were labelled as ‘good for nothing kids,’ there is no denying that the excitement of the culture and styling of the clothing is extremely appealing.

Mod revolution was begun by ‘teddy boys’ who were influenced by the rock and roll which was being released in America and were generally well-known for their immense fashion taste. These stylish and wealthy young men and women dressed to impress with the men wearing slick suits inspired by an Edwardian style whilst the women sported a similar expensive fashion.

Working-class mods were inspired by such style but rebelled against the typical Edwardian suit-wearing teddy boys and created their own sense of fashion which is still seen as stylish today.

With the up-rise of mod subculture the music industry exploded with the likes of The Who, The Kinks, The Small Faces and more who fit into this specific music category. These types of people generally enjoyed socialising in music-filled all night clubs and coffee shops. They preferred to travel on Lambretta scooters accessorised with lights.

The typical male mod would be sporting either a full-tailored suit or a polo shirt, similar to the Fred Perry polo shirts manufactured today, and would almost always finish their outfit with a parka coat or a Harrington jacket. They had a specific style of haircut and always wore tailored shoes. Female mods would wear flamboyant dresses, mini skirts and blouses with distinctive hairstyles and smart shoes.

As this typical style became more commercial, models, most famously Twiggy became the epitome of this particular fashion era. This caused a huge stir for the scene as it was no longer a distinctive lifestyle but becoming popular all across the country upsetting the scene and allowing it to eventually die out.

Despite this fact, some people attempt to relive such an important fashion within history by purchasing similar items to the previous mod style. Films like Quadrophenia and the introduction of The Jam to the music scene in the late 1970s early 1980s were both stimulated by the past and such fashions began to rise again. Famously Paul Weller, the face of Fred Perry and frontman of The Jam, sported a look similar to the mod-style which is still achievable now.

In this modern day, clubs and fashions are still influenced by this particular style and it is still possible to get a gist of such an amazing era.

Jade Jennison is an enthusiastic writer in the subject matter of fashion and aims to provide information to people who share the same interests as her own. The websites recommended by Jade have been thoroughly researched and come highly acclaimed from direct experience. Achieve the mod look with Fred Perry Polo Shirts from Charlie Browns Menswear.

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                                                                                           Andy WarholBy Jade Jennison

The nineteen seventies saw a general decline of hippie culture yet most of the clothing styles at that point were influenced by the hippie movement. This period included a variety of technological advances, disaster and the up rise of political rights for women and homosexuals.

Popular celebrities such as Freddie Mercury and Andy Warhol ‘came out’ which spurred controversy within society. Margaret Thatcher became the first woman British Prime Minster.

The first VCR was invented along with the Walkman which allowed the media and entertainment to advance further throughout the world. This decade was also unlucky when it came to terrorist attacks as a Palestinian group hijacked five planes in 1970 and the Munich massacre took place in 1972.

Fashion has changed exceptionally across many decades. The 1970s spurred a hippie appreciation for the previous decade. General fashion was also inspired greatly by Hollywood movie stars who sported the kind of ‘disco look’. Steering towards the end of the seventies a different fashion replaced the previous and this consisted of punk fashion which was completely unprecedented.

Men became much more experimental during the seventies than ever before due to the unleashing of creativity and independence throughout the sixties. During the early times of this era the most popular ensembles of attire included flares, patterns and ties. With the influence of major music artists such as David Bowie who regularly sported a ‘glittered’ look, men felt more confident to tap into their feminine side.

With longer hair, moustaches and side-burns, this fantastic era saw a turn within fashion than it had not seen previously as it was completely innovative. Despite this peculiar turn the disco era did not last very long as the late-1970s brought the punk rock era.

It has been said that the main influences of punk fashion were Vivienne Westwood and her partner Malcolm McLaren. This curious turn was a rebellion to economic depression and everyone who wore this particular style was reacting against the world.

Male rockers such as Sid Vicious (frontman of the Sex Pistols) played a huge part in working with Westwood to promote such an obscure fashion taste. This style has been said to trace back to the time of the band, The Velvet Underground, who initially began this creative rebel style.

When wearing punk-like attire men would usually have ripped jeans, torn t-shirts and controversial haircuts paired with an old leather jacket. The fashion was described as a ‘sense of poverty’ as they projected their political feelings through what they wore and felt as if the economy was completely failing. Their rebellious ways began a brand new movement which can be seen in modern fashion today as we still have the jeans and the leather jackets.

Jade Jennison is a dedicated writer in the subject matters of fashion and aims to bring you the latest tips, tricks and styles. All websites which are recommended by Jade have been thoroughly researched and come highly acclaimed from direct experience. Combine fashion in the 1970s with modern fashion today by visiting Life Clothing.

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